Privacy Policy

1. Introduction

CA Retrofit Advisors ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.

By using our website, you consent to the data practices described in this policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our services.

2. Information We Collect

2.1 Personal Information You Provide

We collect information that you voluntarily provide to us, including:

• Contact Information: Email address, phone number, first name, and last name
• Property Information: Home address, year built, foundation type, and property type
• Eligibility Information: Program qualification status (EBB or ESS)

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information, including:

• Usage Data: Pages visited, time spent on pages, links clicked, and other usage statistics
• Device Information: IP address, browser type, operating system, and device identifiers
• Analytics Data: We use Google Tag Manager and analytics tools to track website performance and user behavior

3. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To connect you with pre-screened, licensed earthquake retrofit contractors
• Communication: To contact you via email, phone, or text regarding your eligibility and contractor matches
• Program Information: To determine your eligibility for California's EBB or ESS programs
• Website Improvement: To analyze usage patterns and improve our website and services
• Marketing: To send you information about earthquake retrofit programs and related services (you can opt out at any time)
• Legal Compliance: To comply with applicable laws and regulations

4. How We Share Your Information

4.1 Sharing with Contractors

When you submit your information through our lead form, we share your contact information and property details with pre-screened, licensed contractors who specialize in earthquake retrofits. These contractors may contact you via email, phone, or text to provide quotes and schedule consultations.

4.2 Third-Party Service Providers

We may share your information with trusted third-party service providers who assist us in operating our website and services, including:

• Web hosting and cloud storage providers
• Analytics and tracking services (Google Tag Manager, etc.)
• Email and communication platforms
• Customer relationship management (CRM) systems

4.3 Lead Sales to Contractors

Important: CA Retrofit Advisors is a lead generation service. When you submit your information, we sell your lead to licensed contractors who pay us for qualified homeowner connections. This is how our free service is funded.

However, we do NOT sell your data to random third parties, data brokers, or marketers. Your information is exclusively shared with:

• Pre-screened, licensed contractors in our network
• Contractors certified for EBB or ESS programs
• Professionals who can provide earthquake retrofit services in your area

We do not share your information with unrelated businesses, spam marketers, or data aggregators.

4.4 Legal Requirements

We may disclose your information if required by law, court order, or governmental regulation, or to protect the rights, property, or safety of CA Retrofit Advisors, our users, or others.

5. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for data transmission
• Secure cloud storage with access controls
• Regular security audits and updates
• Limited employee access to personal information

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Your Privacy Rights

6.1 California Residents (CCPA)

If you are a California resident, you have the following rights:

• Right to Know: Request information about the personal data we collect and how we use it
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: Opt out of the sale of your personal information to contractors. Note: Opting out means you won't receive contractor quotes.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

6.2 Communication Preferences

You can opt out of marketing communications at any time by:

• Clicking the "unsubscribe" link in our emails
• Replying "STOP" to text messages
• Contacting us directly at privacy@caretrofitadvisors.com

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and understand user behavior. You can control cookie preferences through your browser settings. Note that disabling cookies may affect website functionality.

8. Third-Party Links

Our website may contain links to third-party websites, including official California government sites (CEA, CRMP). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Lead information is typically retained for up to 3 years to facilitate contractor matching and follow-up services.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. Your continued use of our services after changes are posted constitutes acceptance of the updated policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

13. Disclaimer

CA Retrofit Advisors is an independent lead generation service. We are not affiliated with, endorsed by, or connected to the California Earthquake Authority (CEA) or California Residential Mitigation Program (CRMP). All program statistics and information are sourced from publicly available CEA/CRMP data.